Branding Resources
Valley Marketplace Logo
Valley Marketplace Colors
Light Blue
CMYK: 71 18 0 18
RGB: 61 172 209
Hex: #3DACD1
Dark Blue
CMYK: 43 35 0 51
RGB: 71 81 124
Hex: #47517C
Black
CMYK: 0 0 0 100
RGB: 0 0 0
Hex: #000000
White
CMYK: 0 0 0 0
RGB: 255 255 255
Hex: #FFFFFF
Guidlines
Clear Space
A buffer area around the logo of .25 inches from the edge of the type, on the left and right of the wording, provides for white space. This space aids the readability of the logo and is needed to maintain logo integrity.
Proportions
To keep the best readability and help with brand recognition it is important that the overall integrity of the logo is preserved. Never alter, rotate, embellish, or attempt to recreate the logo. Maintain proper space around the logo and scale proportionally.
Size
Legibility with the logo is important, the logo should never be reproduced smaller than one (1) inch wide to maintain readability.
Color
Logo should never be modified in any way, including color. Color is one of the first identifiers of a brand. It is important to utilize the brand color palette to keep the connections between different materials prevalent. The logo can be broken down into solid colors when needed, but only with the colors stated in the branding guide.